Bachelor of Business Administration

Key facts about BBA in one minute

Are you interested in business, management or marketing? Then come to study Bachelor of Business Administration in Prague. The study field is suitable for students with analytical thinking who are interested in the business environment, particularly for those with an emphasis on management and building companies.

During the bachelor studies, a student will be introduced to all the areas that are essential for the proper functioning of a business, e.g. marketing, logistics, corporate finance, personnel management or entrepreneurship.

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Admission Process

Online application
Start your e-application, make sure to include all the required documents, and pay the application fee by June 10, 2023.
Upload your essay
In your e-application, hand in your essay on a given topic along with your motivation letter.
Upload personal documents
In your e-application, upload the scan of the translated and notarized copy of your secondary school leaving certificate.
Committee decision
We will want to talk during a brief interview in Prague or online, so we can make our decision. The results of admissions will be announced during June 2023.
Tuition fee
Pay the tuition fee (2,500 EUR/semester), get your visa documents (if needed) and you are ready to go.
Enrolment
Congratulations! Right now, you are a student.

The applications for the Academic Year 2022/2023 are closed. The applications for the Academic Year 2023/2024 will open again in November 2022, with the deadline on June 10, 2023.

Bachelor of Business Administration (BBA)

Watch the programme introduction video and a recording from the Open House Day of the International Programmes event where our student Lisa answers some of the frequently asked questions.

Study Plan

Management

Management

The aim of the subject is to introduce the students into the phenomenon of the successful management of corporations on a general level, which implies the widest range of the managed subjects, whether enterprises or non-profit associations, small and medium-sized business or management of multinational corporations.

Marketing

The aim of the course is to teach students how to rationally choose to use a tool for analyzing and managing common situations in corporate financial management. The course focuses on financial management from operational to strategic decision making.

Logistics

The aim of this course is to provide students with current logistics corporate practice in the competitive environment of EU, CR and world markets. It prepares students for the efficient application of logistics by managers.

Operations Management

The aim of the course is to familiarize students with the basic approaches of operations management for manufacture and non-manufacturing organisations. Introduce basic methods of production processes management, but also the management of support and auxiliary processes.

Corporate Finance

Consumer Behaviour

The course is designed to develop students’ understanding of consumers and their behaviour, which is a key prerequisite to the development of an adequate marketing programme. Entrepreneurship.

Managerial Accounting and Perfomance Analysis

The aim of the course is to analyze accounting information from managerial purposes and to focus on the quantification of costs and expenses. Furthermore, there is dealt with budgeting issues and investment planning.

Foundations of Business Strategy

The course introduces students to the basic approaches to corporate strategy. Attention is focused on understanding the basic factors of a company environment that shape its competitive position. Emphasis is placed on the discussion between students and teachers about the latest trends affecting corporate strategy.

Personnel Management

The course introduces modern principles and practices of personnel management (human resource management) in the organization, explains the key role of personnel management in achieving strategic objectives of the organization and introduces fundamental human resource functions that determine the competitiveness of the organization in the global economy.

Entrepreneurship

This course provides answers which most future entrepreneurs ask about. We try to show ways where to get a business idea and how to start own company from different practical perspectives.

Psychology and sociology in management

The course is aimed to acquire knowledge of basic concepts of psychology and sociology in management and links among them with respect to their application in organizational setting and management.

Sebastian: Why did I choose BBA?

Sebastian is a BBA student from Venezuela. Why did he choose the programme and Prague? And what does he like about classes and schedule? Watch the video and find out…