Lecturers
Zuzana Chytkova is an assistant professor at the Department of Marketing at the Prague University of Economics and Business, founder and executive director of Center for social marketing, and a member of the Center for work research at VSE. She is an experienced lecturer and researcher. In her teaching, she focuses on consumer behaviour, qualitative research methods and social marketing (marketing techniques applied to tackle social issues). In her research, she focuses on the symbolic and socio-historical aspects of consumer behaviour and newly also on the consumption of space in coworking centres. She has participated in multiple academic and non-academic research projects both nationally and internationally.
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Dr Efthymia Kottika is an Assistant Professor at Prague University of Economics and Business. She specializes in strategic marketing management (market and entrepreneurial orientation of small-medium sized enterprises and market-driving organizations) and global digital marketing phenomena (social media storms and consumer empowerment). Her research has been published in leading peer-reviewed scientific journals such as the Journal of Business Research, Industrial Marketing Management and the International Journal of Tourism Research. Moreover, her work has been included in the proceedings of international peer-reviewed conferences of renowned scientific bodies such as the: American Marketing Association (AMA), Global Marketing SIG, Academy of Management (AOM), European Academy of Management (EURAM) and European Marketing Academy (EMAC), to name a few. She has co-authored the book “Social Media Storms: Empowering Leadership Beyond Crisis Management”, published by Routledge. She has worked as an academic and researcher in three countries (Greece, the United Kingdom and the Czech Republic). She is a Fellow of the Higher Education Academy in the UK. Throughout her career, she has been nominated for and/or awarded several teaching and research awards and scholarships. As a full-time academic, she has worked for over 6 years.
As a principal investigator, she has participated in the project “Excellent Team of FBA: Strategic Business Orientations» as well as in the project “The Impact of COVID-19 in the Automotive Industry”, which is supported by the Internal Grants for Employees (IGA2). As a team member, she has participated in projects supported by the European Union and the Visegrad Fund. She has developed applied market research projects for the automotive industry.
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Tanweer Ali is a lecturer with the BBA and CEMS programmes at VŠE. He teaches classes in finance and sustainability. His current research interest is in Corporate Governance; he has participated in numerous conferences and published several journal articles and book chapters.
He holds an MA degree in Mathematics from the University of Oxford and the CFA (Chartered Financial Analyst) and FRM (Financial Risk Manager) designations. Before entering academia, Tanweer had a ten-year career in finance, both in the United Kingdom and the Czech Republic. In addition to his teaching work, he has been an active volunteer with the CFA Institute in Virginia, serving in numerous roles for over 20 years. He also established the Czech CFA Society and was its first President. Tanweer has also acted as a board member or advisor for a number of non-profit organizations, especially in the refugee and human rights fields. He currently serves on the board of the Institute for Debt Prevention and Resolution.
Active memberships: Worldwide Interdisciplinary Network for Institutional Research (WINIR), CFA Institute, Global Associate of Risk Professionals, Royal Society for Arts, Manufactures and Commerce (RSA).
Course taught within BBA:
Petr is an Assistant Professor at VSE at the Department of Logistics. He specializes in supply chain management covering demand planning, material planning and management, supply chain design, and warehousing in combination with disruptive technologies of Industry 4.0 for instance additive manufacturing and dynamic simulation. Petr is an experienced lecturer, business consultant, and practitioner in the abovementioned areas. Petr has been a team member in several research projects associated with Logistics and Industry 4.0 funded by Technology Agency of the Czech Republic for instance: Readiness of city logistics for growth of e-commerce sector in the area of Smart Cities or Smart system for collection of municipal waste in Smart city.
He has worked in the field for 15 years.
Course taught within BBA:
Miroslav is the Head of the Marketing Department at the Faculty of Business Administration VŠE. His primary research interest includes strategic marketing, market orientation, the role of marketing in companies, and arts marketing. He earned valuable experience during his semester-long research stay at the HEC School of Management in France. Further, he gained practical experience while working at Ogilvy Public Relations and during internships at the marketing department of EPSON in the United States and the export department of BOSCH in Germany.
He has worked in the field for 20 years.
Course taught within BBA:
Aleš is an Associate professor at the Department of Strategy at Prague University of Economics and Business. He is a founding member of the Center for Family Businesses and a member of the Internal grant board at the Faculty of Business Administration. His teaching areas include family business governance, strategy, and research methods. In his research, he primarily focuses on family firms and corporate governance.
Aleš is a member of the Family Firm Institute and holds an Advanced Certificate in Family Business Advising (ACFBA).
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Dušan is an experienced manager and lecturer. After his managerial practice in international companies, he works last years as a lecturer and head of Centre for Business Ethics. As chair of ethical committees of two scientific institutions, he focuses on ethical dilemmas on workplace and treatment of personal crises of managers. He worked ten years as a coordinator of an international MBA program and offers seminars and coaching for young managers in selected companies. His last published studies are about managerial spirituality, ethical challenges of Artificial Intelligence and conflicts between words and pictures in marketing.
He has worked in the field for 7 years. After his activity as an editor in a publishing house, he worked as a manager 15 years (IBS expert, ŠKODA Auto, NGO/PasserinvestGroup). He was a coordinator of HR development and executive education. Today he is an active member of the steering committee of UN PRME for Central and East Europe.
Course taught within BBA:
Ondřej is an Associate professor at the Department of Strategy. He is a member and co-founder of the Center for Family Businesses and a member of the Ethical committee for research at the Faculty of Business Administration. His main teaching interests include mathematics, corporate finance, and statistical methods for research. He studied business administration at the Prague University of Economics and Business, computer science and engineering at the Czech Technical University in Prague, and mathematics at the University of West Bohemia, Pilsen.
Ondřej has worked in the field for 8 years. He also cooperated with RWE GasNet (nowadays just GasNet) on a project related to natural gas distribution in the Czech Republic. He is active at the Center for Family Businesses where he is responsible for family business research.
Courses taught within BBA:
Financial Mathematics
A Lean Six Sigma Black Belt, Dr Martínez’s career covers process excellence in Lean Management and Organisational Design. The research in Lean Management explores the creation of a leanness measurement system (Lean Index) and its applicability. He also researches lean in the framework of Industry 4.0. The research in Organisational Design focuses on the Procedures to set up the organisational structure. His PhD presents more than 10 years of work on this topic. He is an Industrial Engineer (Pontificia Universidad Javeriana, Bogotá) and PhD in Management (Prague University of Economics and Business). He has worked in the field for 20 years, earning experience in Colombia, India and the Czech Republic.
Felipe has more than 20 years of experience working for several companies and institutions, having taught in Canada, Portugal and other countries. He constantly cooperates with firms on developing specific projects in process improvement and operations management, even going as far as to employ even virtual reality, for instance.
Courses taught within BBA:
Quality, Environment, Health and Safety Management
Organizational architecture
Patrik is an experienced lecturer, consultant, and researcher focusing on Financial and Socio-Economic Valuation and Strategic Decision-making Support. He works for the Department of Strategy as a Senior Lecture. He is passionate about rational decision-making and analyzing the social impacts of business and policies and publishes his work in Social Cost-Benefit Analysis.
He has worked in the field for more than 20 years. He spent a couple of months at the Department of Land Economy, University of Cambridge (UK) as a Visiting Scholar (in 2006 and 2007), and he taught courses focused on socio-economic evaluation as a Visiting Teacher at the University of Krasnoyarsk (2008, RF). As a Consultant, he has worked for dozens of public and private bodies, mainly in evaluating and evaluating projects and policies.
Course taught within BBA:
Ladislav is an experienced lecturer, business consultant, and practitioner. He focuses on strategy and strategy-related topics. Besides being the Academic Director of the BBA programme, he is also the Academic Director of the university’s flagship programme CEMS – Master in International Management, and Deputy Head of the Department of Strategy. He is passionate about designing strategies and navigating companies in the wild water of future megatrends and uncertainties.
He has worked in the field for more than 11 years. He is also a recipient of the inaugural CEMS Philippe Louvet Innovation Award along with a grant of 20,000 Euros which enables the VSE to implement a new capstone course entitled “Lateral Collaboration in the Age of Exponential Change and Disruption.” Together with his colleague from the Department of Strategy, he has co-written two case studies published by Ivey Publishing; “Debito Technologies: Taking a debt management app abroad“ and “Behavio Labs: Scaling Survey Software into a Global Product”.
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